CANAAN LAWRENCE
PRESIDENT & CEO
PRINCIPAL PARTNER
A Message from Our President & CEO
Since our inception in 1979, Creeden has been obsessed with one thing – delivering sales growth for our retailer, distributor and manufacturer partners.
We support manufacturers with the sales execution, retail expertise, and customer relationships that help turn strategy into results. Through strategic account management, one of the industry’s most experienced national field sales organizations, and deep expertise across the hardware, home improvement, farm & ranch, industrial, and eCommerce channels, we bring ideas to market and execute them every day.
Success in our industry is built on execution. Our role is to help manufacturers and retailers bring great products to market more effectively through warehouse placement, disciplined sales execution, strong customer relationships, and consistent retail support.
As our industry continues to evolve, we’re continually expanding our capabilities, investing in our people, our technologies, and finding new ways to help our partners win on shelf in an increasingly competitive marketplace.
Helping Great Brands Reach More Customers.
Helping Great Retailers Find Better Solutions.
Partnering for Growth. Delivering Results.
Canaan Lawrence
President & Chief Executive Officer
Creeden